Island Def Jam Takes Artists Mobile with MocoSpace
Island Def Jam Music Group launches mobile marketing program to connect artists and fans
Boston, MA October 24, 2007
, the largest and fastest growing mobile community
the United States, today announced a partnership with Island Def Jam Music Group
connect the labels emerging artists to its members. IDJMG will use MocoSpace to reach and stay
connected to new fans on their mobile phones.
The program launches with new rap duo, Playaz Circle, an act on the Ludacris-backed Disturbing
Tha Peace label and recent headliners of the BET Hip Hop Awards show. With a customized
MocoSpace profile page (www.mocospace.com/playazcircle) equipped with voice tones and other
exclusive content, Playaz Circle already counts more than 20,000 new friends on MocoSpace.
"Mocospace has allowed us to the opportunity to let our friends and fans experience the hard work
we been puttin in on the road first hand with our camera phones said Dolla and Titi Boi of Playaz
Circle referring to their ability to stay connected with fans from their tour through MocoSpace. We
appreciate all the support were getting from the Moco community."
IDJMG is planning other emerging artist promotions such as one for the new Rick Ross album
Trilla, before the end of the year.
Were very excited to be working with Def Jam. They recognize the value of MocoSpaces mobile
community. Playaz Circle did an awesome job of connecting with our members by putting together
great content for them, and I think theyre pleased with how well it was received, said Justin Siegel,
co-founder and chief executive officer of MocoSpace. Def Jam is a great partner with amazing
artists. We look forward to bringing more Def Jam artists into the MocoSpace community.
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MocoSpace is one of the largest and fastest growing mobile communities in North America. It offers everyone the opportunity to find friends and stay connectedwhenever and wherever. MocoSpace has offices in Boston, Massachusetts & Herzeliya, Israel. For more information, visit http://www.mocospace.com
For more information, contact:
MocoSpace, 617.542.1614 or firstname.lastname@example.org
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