MocoSpace Ranks #1 on Hitwise List of Mobile Entertainment Sites
Finding Reflects Rapid Growth of Mobile Social Network
BOSTON, MA (November 4, 2008) - MocoSpace, the largest social network designed specifically for mobile phones, announced today that it is the #1-visited site in internet traffic monitoring firm Hitwise's latest survey of mobile entertainment properties. The survey tracks navigation to mobile entertainment sites from any source, including smartphones and other mobile devices.
MocoSpace's popularity in the mobile entertainment category exceeded that of the mobile sites of major brands including AOL, MySpace and Yahoo. Hitwise measures traffic in the category quarterly and annually through relationships with ISPs and members of its opt-in consumer panels.
"These numbers validate the growth of mobile social networking in general and MocoSpace in particular," said Justin Siegel, co-founder and CEO of MocoSpace. "With the convergence of online and mobile technologies, more and more consumers prefer the convenience of social networking on the mobile devices they carry 24x7 over updating their profiles and maintaining online relationships on computers that they may not be able to access for hours or even days at a time."
Analysts indicate the mobile social networking trend will not only continue but accelerate. In May, digital marketing analyst eMarketer issued a report projecting that over 800 million people worldwide will access social networks via their mobile phones by 2012, up from 82 million in 2007. That translates into a surge from 2.7% to 18.8% of mobile phone users.
MocoSpace can be accessed online or by mobile at www.mocospace.com
Founded in 2005, MocoSpace is a mobile social community designed to help people find friends, have fun and stay connected
on their mobile phone. The service is free and available on any web-enabled mobile phone in the world. MocoSpace is a privately
held company with offices in Boston, MA and Herzilya, Israel. For more information, visit www.mocospace.com
For more information, contact:
Jim Gregoire, MocoSpace, 617.542.1614 firstname.lastname@example.org
Heather Kelly, SS|PR, 719.634.8274 email@example.com