15,000 Gamers Surveyed, 46 percent playing more on mobile this year than last
BOSTON –January 6, 2011 – Today MocoSpace, the largest mobile gaming community in North America, is announcing results of a new survey conducted on its expansive network of 22 million users. The study, which looked at gaming habits on mobile, consoles and personal computers, revealed that gamers are spending more time playing games on their mobile phones, and less time playing on consoles and personal computers. The survey also showed interesting trends by gender, with women over 30 emerging as highly active mobile gamers.
The study surveyed over 15,000 gamers in December 2011 to gain understanding around Americans’ gaming habits on mobile, consoles and personal computers.
Not only did the study reveal gamers are drawn to the mobile platform, it also indicated they are spending more of their time on mobile than in previous years. When asked how much time they spend playing games this year compared to the year before, 46 percent of those surveyed reported they are playing more on their mobile this year. Comparatively, only 26 percent of the participants said that they are playing more on their consoles, and just 23 percent said they are playing more on their computers.
Despite the portability of a mobile device, the vast majority of mobile gaming – 47 percent - is actually done at home, according to data from the NPD Group. (see chart below)
“The fact that people are gaming on their mobile phones at home, often sitting a few feet away from their controller, shows that mobile is capable of grabbing and holding their interest. This data makes it clear that mobile is a viable alternative to console and PC gaming,” said Justin Siegel, CEO of MocoSpace.
The MocoSpace report also reveals that mobile gamers are nearly as devoted to game play as console gamers; 21 percent reported that they spend at least an hour playing every day on their mobile phone, while 24 percent spend at least an hour on console gaming, on average. The high engagement levels on mobile indicate that mobile devices can carry as much allure as consoles. Also, as smartphone penetration continues to grow, options for mobile gaming will become even more user-friendly. According to Nielsen’s Mobile Media Report for the third quarter of 2011, 44 percent of all phones in use in the U.S. are now smartphones – an increase of 13 percent from the same time last year.
Of all demographics, women over age 30 consistently showed more interest in mobile gaming than any others. 27 percent of women over 30 conveyed that they spend more than three hours playing games on their mobile phones every day; this is double the percentage of men on average, as well as that of females from ages 12-29:
To discover more about MocoSpace games, please visit mocospace.com
MocoSpace is the largest mobile gaming community in North America, with twenty-two million registered users. Every day, one million games are played and gamers spend over one million hours on the MocoSpace Game Platform. For a young, multicultural, on-the-go generation, MocoSpace is the mobile community of choice for playing games, making friends, having fun and staying connected. MocoSpace is free and available on any Web-enabled mobile phone in the world. Launched in 2005, MocoSpace is based in Boston, Mass., and is backed by General Catalyst and Softbank Capital. For more information, visit www.jnjmobile.com
Follow MocoSpace on Twitter: http://www.twitter.com/mocospace
Press contact at MocoSpace:
|Download MocoSpace Logo|