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New 'Y U Play?' Survey from MocoSpace Reveals "Killing Time" as a Top Reason that Americans Play Games on Mobile Phones

One-third of mobile gamers play because it's a fun way to kill some time, another third play for entertainment

BOSTON – May 17, 2012 – Today MocoSpace, the leading game destination on the mobile Internet, is announcing results of a new ‘Y U Play?’ survey conducted on its network of more than 25 million users. The poll revealed the two most popular reasons people play mobile games: boredom, and to have fun. Roughly one-third of all respondents chose ‘Bored / kill time’ as their response when asked to select the main reason they play games on their mobile device, and another third said ‘the games are fun’.
More than 10,000 gamers participated in the April 2012 study, which was conducted to gain understanding around why Americans like to play mobile games. Over half (55 percent) of all active MocoSpace users play games on the network. Every day, more than one million hours are spent playing one million games on the site.

Participants were asked, “What is the main reason you play games on your mobile phone?” and only allowed to select one answer. The results are as follows:

The data shows that making new friends trumps gaming with existing friends and family; players prefer meeting new people via games five times more than connecting with people they already know.
Many MocoSpace games are inherently social, with options to challenge other players, or in some games, join forces. In the vampire-themed game True Night, players can advance more quickly by adding other players to their clan; and in Street Wars, gamers get ahead by adding others to their mob.
Mobile games are also being played in the classroom, the survey revealed. Nearly 31 percent of respondents admit to playing games in class. Of those who said they play in class, boredom is the leading factor for their unscholarly behavior. The reasons why people play games in class are (Respondents could again only choose one answer):

“This data shows us that size doesn’t matter - previous generations looked to the big screen for entertainment, and film and TV were the main time-killers until the past decade or so. But today, people are interacting with the smallest screens on the market and finding that they can have rich, fun experiences on them,” says Justin Siegel, CEO and co-founder of MocoSpace.

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“This survey showed us that our gamers are really engaged with the titles we are offering,” said MocoSpace co-founder and CEO Justin Siegel. “We are working on developing more games in-house as well as fostering relationships with third-party developers in order to churn out more fun HTML5 games that can be played on any mobile device.”

To learn more about MocoSpace games, please visit mocospace.com

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About Mocospace

MocoSpace is the leading gaming destination on the mobile Internet, with over twenty-five million registered users. Every day, users spend more than one million hours playing one million games on the network. For a young, multicultural, on-the-go generation, MocoSpace is the mobile community of choice for playing games, making friends, having fun and staying connected. MocoSpace is free and available on any Web-enabled mobile phone in the world. Launched in 2005, the company is based in Boston, Mass., and is backed by General Catalyst and Softbank Capital. For more information, visit www.jnjmobile.com

Follow MocoSpace on Twitter: http://www.twitter.com/mocospace

Media Contact:
Rachael Himsel Nunez
VSCpr for MocoSpace
415.677.9125 
rachael(at)vscpr(dot)com


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